In short, kawaii is Japanese for cute or adorable. To artists and manga fans it is a style of pop-art. Kawaii art is so sweet that you almost get a cavity, just from looking at it.
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Kawaii can also be a way of dress and lifestyle as seen in the video above.
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If You Must Know . . .
Do you really want to know more? Then dig into these articles for an in-depth definition of kawaii.
- Japan, Why So Kawaii? on Tofugu
- Kawaii, by Chris Kincaid on JapanPowered
- The Wikipedia definition of kawaii